Author archive for Marc Makrid

  • ‘Wrapping brand in Strategy’ – a case study

    Every organisation should be wrapping their brand in strategy. This sounds like a nice hook, but what does it really…

    by
  • CFO and CMO

    Why a CMO is a CFO’s greatest ally

    Here’s some relationship advice…It’s time to make the Chief Marketing Officer (CMO) your greatest ally on the c-suite and perhaps…

    by
Do NOT follow this link or you will be banned from the site!