Financial gatekeeper, organisational lynchpin, inspirational leader, right-hand to the CEO. These are just a few of the terms that describe the complex role CFOs play in business today.

Once thought of simply as financial scorekeepers, today’s innovative CFOs have moved beyond this classic view and are passionate about injecting new thinking into their business and driving new growth opportunities.

We call these pacesetters ‘real CFOs’ – determined to get real results and make a real difference. Strategy, technology, operations, HR, marketing… all fall into The Real CFO’s domain in today’s sophisticated business environment.

Telling it like it is

The Real CFO is your regular dose of practical and relevant information for finance professionals in Australia and New Zealand. We will regularly bring you interesting and important news, opinions, advice, tips and experiences, targeted to your agenda and to help you become a better leader.

We also want your views. Across the site you’ll have the opportunity to share your opinion and make comments – so join the conversation and help us to create a strong community of real CFOs.

At William Buck Chartered Accountants and Advisors, we recognise the important role that CFOs play in business and the community, and we’re very proud to bring you The Real CFO.


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